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THE MASTERCLASS
Introduction
Welcome! Here's What You'll Get With This Course (4:51)
About Me: How This Course Came To Be (6:54)
DOWNLOAD: Course Syllabus (1:18)
How Selling Online Courses ACTUALLY Works (5:33)
Proof of Success: My Online Teaching Story (7:07)
DOWNLOAD: Personal Goals Worksheet (1:45)
Assignment: Introduce Yourself (1:42)
DOWNLOAD: Course Progress Tracker (1:40)
Can you beat Phil to $1,000?
If I had to start over today... (10:01)
Accounts & Tools You Need to Sign Up For
Choose & Validate Your Course Topic
Section Intro (1:00)
Ideation - Choose a Course Topic (6:07)
DOWNLOAD: Course Idea Brainstorm (0:57)
Validate Market Demand for Your Topic (12:47)
BEHIND THE SCENES - Phil Surveys his Audience (6:56)
Validate Course Ideas with the Udemy Insights Feature (14:45)
Prepare Your Course Content for Recording
Section Intro (1:04)
Outline an Engaging Course (6:05)
BEHIND THE SCENES - Phil Outlines His Course (5:30)
Case Study - Outlines (3:55)
Scripting vs. Outlining (2:17)
Choose a Course Style (4:34)
Assignment: Find Video Inspiration (0:51)
Design Compelling Slides (4:43)
3 Ways to Make Courses Students Love (3:47)
Assignment: Post Your Course Outline
Record Your Course
Section Intro (1:34)
My Recommended Equipment (14:34)
BEHIND THE SCENES - Shooting Our Course (11:53)
Record Better Audio in Any Environment (6:03)
Make Better Webcam Courses
3 Tips for Composing Better Talking Head Videos (3:13)
Choose a Great Background (5:16)
Light Your Video (12:03)
Assignment: Post Your Test Video
Case Study - Lighting (2:52)
Edit Your Course
Intro to Editing (1:07)
Use Editing to Make Your Course More Engaging (5:55)
Best Recording and Export Settings (4:13)
Make Your Course Available to the World (4:22)
BEHIND THE SCENES - Preparing for Editing (13:06)
BEHIND THE SCENES - Day in the Life of a Course Creator (6:25)
BEHIND THE SCENES - Adding Graphics to Your Videos (3:42)
BEHIND THE SCENES - Day in the Life II (11:16)
BEHIND THE SCENES - Editing Our Course (11:21)
Assignment: Post Your Edited Video
Publish Your Course
Section Intro (1:33)
Choose a Course Platform (7:29)
Self-Host Your Course (7:52)
Write Better Titles & Descriptions (5:45)
Assignment: Write Your Course Title & Subtitle (0:50)
BEHIND THE SCENES - Publishing to Udemy (25:10)
BEHIND THE SCENES - Publishing to Skillshare (5:35)
BEHIND THE SCENES - Publishing to Teachable (17:18)
Price Your Course to Make the Most Money (5:03)
BEHIND THE SCENES - Record Day with Sam and Will (1:14)
Promote Your Course
Section Intro (0:54)
DOWNLOAD: Promotion Checklist
Launch Your Course without an Audience (5:40)
Phil Ebiner's Launch Strategies (12:06)
BEHIND THE SCENES - Launch Day! (21:51)
Case Study - Promo Messages (8:39)
BEHIND THE SCENES - Launch Follow-Up (8:26)
Udemy Promotions: Why You Should Send a Follow-Up Email (9:53)
Create an Automated Sales Funnel (5:53)
The Tripwire Technique (3:52)
Case Study - Tripwire (2:51)
Grow Your Brand and Income
Key Steps to Increase Your Income (4:24)
The 6-Figure Course Strategy
Launch a Website that Works (8:59)
Assignment: Inspiring Websites (0:35)
Case Study: How did I get 70+ emails in one day? (4:08)
Use YouTube to Sell Your Courses (5:17)
Case Study - YouTube (3:54)
Keys to Success on YouTube (5:43)
Assignment: Create a YouTube Video (0:51)
Use Webiners to Sell Your Courses (7:18)
Use Podcasting to Sell Your Courses (3:37)
Assignment: Get on a Podcast (0:38)
Increase Income with Kindle (4:11)
Conclusion
Your Next-Course Strategy (3:20)
A Big Thank You (2:52)
BEHIND THE SCENES - Editing Our Course
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